The ability to recognize what a colleague or subordinate is feeling and to respond properly to his emotions is necessary in many areas, from trade to community service. At the Global Nexus Conference on emotional intelligence, Daniel Goleman stressed that managers must now look at the relational side of leadership. At the same conference, his colleague Annie Mackie concluded that today's leader must be attentive, compassionate and reliable. Project managers may have all the skills in the world, but if the basic attitude towards themselves and others is imperfect, then managers will not achieve the integrity and authenticity that is essential for today's leaders. Albert Mehrabian found in his research that words convey only 7% of a message. The rest is delivered through non-verbal communication. People are very sensitive to the energy they receive from other people - hence the undoubted importance of resonance. If the leader says one thing and his body shows something else. If project managers are inconsistent, they will not be able to achieve the effect of being followed by employees. It is important to note the difference between the "push" of reactive change imposed by organizational necessity and the "thrust" of proactive change made by an individual leader as a choice of self-development. There is a consensus among both academics and practitioners that there is a need to move from transactional leadership - leadership through “command and control” to transformational leadership - when managers create the conditions through their own behaviors. To create the desired product or service, you need to know well who will use it. The general characteristics of the target audience: gender, age and profession - are certainly important, but for the best companies in the market, this information about the client is clearly insufficient. This requires empathy - the ability to empathize with another person, the ability to put yourself in her place. This is what this article is about. Researched: the key role of empathy in project management; the essence of empathy and its types; built a map of empathy; aspects of emotionally intellectual team are developed; emotional intelligence is applied to different types of teams.