In the modern world, the business environment is becoming increasingly unstable, uncertain, complex and ambiguous (BANI – Brittle, Anxious, Nonlinear, Incomprehensible). These new realities create serious challenges for the management of IT projects for the creation of business analytics, requiring managers to adapt new approaches and tools for effective project management. The article aims to investigate the specifics of IT project management in the BANI environment, identify key success factors, and develop recommendations for project managers. The study is based on an analysis of current literature, as well as on empirical data collected through surveys and interviews with experienced IT project managers. Key aspects considered include – flexibility and adaptability, effective communication, innovation and creativity, risk management, emotional intelligence. The results of the study emphasize the need to integrate agile methodologies (Agile, Scrum) and project management tools, such as JIRA, Trello and others, to ensure effective project management in the BANI environment. It also highlights the importance of continuous training and development of both technical and soft skills for successful IT project management. The study provides important insights and practical recommendations for IT project managers working in BANI environments, helping to improve their ability to adapt to new challenges and achieve successful results.