The models and method of assessing the level of development in the process of crisis management for international company. An analysis of cost and income models used in the formation of crisis management strategies. The creation of sustainable mechanisms for the management of the enterprise is possible only in the presence of several major components: adequate regulation - external (supranational, state, and internal). Crisis management in the company in aggregate should be reflected in the appropriate strategy based on the exploitation of synergies the integration of effective management at all levels. In this article, explore group properties, the activities of international companies, is the choice of criteria for determining rational functional purpose of the activity in the context of the value chains of business. A methodological basis for evaluating alternatives for the functional development of international activities of the company, allowing to take into account many factors and their complex effect on its development.