Project management systems that are able to more effectively meet the challenges of today's economy, many experts believe the system, based on the value-oriented approach. In modern scientific development and standards of project management rather little attention was paid to the assessment of the values that cannot be expressed financially, assigning it to the discretion of the project managers. It was found that the system of management of housing projects needs improvement in its transfer of emphasis from ensuring maximization of profit builders in striving to achieve the results of the project value for all its stakeholders and for the entire life cycle. Therefore, the article describes how to maximize the value of investment and construction of housing projects on the basis of stakeholder approach. Value is expressed not only in financial aspects and reviewed the project for all stakeholders through the balance of their interests throughout the lifecycle of the project and built houses. The proposed model is a value-oriented management, based on stakeholder-approach allows you to define the target not only financial indicators, and to ensure a balance of interests of all stakeholders of the project.